Do B2B buyers really ask ChatGPT before purchasing?

Yes, and increasingly so. CTOs, marketing leads and operations managers consult AI before opening G2 or Capterra, especially for categories where they lack prior experience.

How is this different from ranking well on G2 or Capterra?

G2 and Capterra are platforms with filters and reviews. AI gives 3 direct recommendations with justification. They're complementary channels: G2 visibility feeds AI, but doesn't guarantee it.

Does it work for very vertical products or only horizontal ones?

Both. Vertical SaaS products often discover that AI confuses them with generalists. Mentio gives you the data to fix that.

How do we measure before/after impact of a campaign?

Re-run the analysis before and after. The Mentio Score and competitive ranking show you the real change in visibility per LLM.

Does Mentio detect SaaS I don't know as competitors?

Yes. It's one of the most valuable insights. AI can recommend niche tools, open-source alternatives, or new entrants that weren't on your radar.

Does it work for freemium products or only paid ones?

Both. The analysis measures visibility regardless of your pricing model. Freemium, PLG, enterprise-sales: all need to show up in the conversation.

Can I analyze multiple products in my catalog?

Yes. On Pro you can analyze up to 3 brands/products, Enterprise up to 10. Ideal if you have a suite with several products.

What plan do you recommend for a seed/Series A startup?

The free plan gives you 3 analyses to validate. Personal is ideal for startups wanting monthly monitoring. Pro for teams with multiple products.

GEO for SaaS

Does ChatGPT recommend your SaaS when buyers search for a tool?

B2B buyers ask AI before requesting a demo. Find out if your product shows up — and what to do if it doesn't.

Analyze your brand free

No credit card required Results in 2 minutes Full AI coverage

mentio.tech/dashboard

Mentio Score

Excellent

Visibility

93%+12%

Position

#1.3

Top 2 avg

LLMs

5/5

Competitive Radar

Your brand

Competitors

Visibility ranking

Your brand94%

Competitor A78%

Competitor B65%

Competitor C41%

Visibility by model

ChatGPT

96%

Claude

88%

Gemini

82%

Grok

74%

Perplexity

68%

5 LLMs

analyzed per brand (ChatGPT, Claude, Gemini, Grok, Perplexity)

25+ questions

auto-generated for your software category

2 minutes

to get your full report

Why your SaaS needs GEO

For 10 years, B2B SaaS acquisition has revolved around the same channels: SEO for 'alternatives to X', paid ads on Google and LinkedIn, reviews on G2 and Capterra, and outbound. That playbook still works. But the first step of the buyer journey has changed. Today, a growing share of B2B buyers — marketing directors, CTOs, operations leads — open ChatGPT, Claude or Perplexity before G2: 'What's the best CRM for small agencies?', 'What email marketing tool do you recommend for a non-technical team?', 'Cheaper alternative to HubSpot for a seed-stage startup?' AI doesn't return a filtered list — it recommends 3 specific products with a brief justification. That conversation eliminates or collapses the comparison step. If your SaaS isn't in those 3 recommendations, you've dropped out of the funnel before the first click. And you don't know it: it's not reflected in Google Ads, doesn't show in attribution, doesn't generate a session on your landing page. Generative Engine Optimization for SaaS measures exactly which LLMs recommend you, for which use cases, with what attributes and against which competition. It's the only way to understand the fastest-growing acquisition channel in B2B.

Collapsed buyer journey

B2B buyers used to compare 5-7 tools over weeks. AI delivers a shortlist of 3 in 30 seconds. If you're not there, there's no second chance.

Your own content cited

AI reads docs, changelogs, comparisons, technical blogs. If your content doesn't explain your product in terms of use cases, AI doesn't know when to recommend you.

Reviews and comparisons matter

G2, Capterra, Reddit, HackerNews, alternative-listing sites. AI aggregates all of them. A brand with poor review presence is invisible in recommendations.

Alternatives as key intent

'Alternative to [big competitor]' searches are gold in AI. It's the moment when a mid-market SaaS can steal share from the big players without competing on brand.

No product SEO ceiling

AI can recommend you for 'CRM with AI for 10-person agencies' or 'no-code reporting tool' even if you don't rank for those terms on Google.

What AI actually says when buyers search for software

This is a real example of the kind of response ChatGPT generates when someone searches for a tool. Mentio analyzes hundreds of questions like this for your brand.

Question to ChatGPT

What's the best email marketing tool for a small agency of 5 people, with good support and reasonable pricing?

For a small agency looking for email marketing with good support and reasonable pricing, here are 3 options that consistently stand out: • [Name A] — Very popular with agencies for advanced automation without a steep learning curve. Agency plan with multi-client support. • [Name B] — Competitive pricing and easy visual editor. Great for agencies managing multiple accounts. • [Name C] — Open-source self-hosted option if the team has a technical profile. No per-contact cost.

Mentio detects hundreds of questions like this for your category and tells you exactly how many mention you, in which position, and what attributes AI assigns to you (or doesn't).

What Mentio shows you about your SaaS

Mentio runs a complete generative visibility analysis built specifically for B2B software. These aren't abstract metrics — they're answers to the questions a potential buyer would ask before requesting a demo.

Intents by use case

We analyze questions segmented by real use case ('CRM for consultancies', 'analytics tool for small ecommerce', 'project management for remote teams') because your product can win in one and lose in another.

Real competitors in AI

Not just the ones in your competitive matrix. AI can recommend new tools, vertical niches or incumbent products you thought you'd surpassed. Mentio reveals them.

Perceived product attributes

AI describes you: 'easy to use', 'expensive', 'for technical teams', 'not scalable', 'great API'. That profile decides your pipeline more than your features page.

B2B sources cited

G2, Capterra, Product Hunt, Reddit (r/saas, r/marketing), HackerNews, thought leader blogs. Mentio identifies which ones feature you and which don't — each is an actionable channel.

Mentio adapts to every type of SaaS

An early-stage startup and a mid-market SaaS have very different AI visibility challenges.

Early-stage SaaS and startups

Your challenge isn't competing with incumbents — it's existing in the conversation. Mentio detects whether AI recognizes your emerging category and associates you with the specific problem you solve.

Mid-market SaaS

You compete with the big players for share of mind. Mentio tells you which 'alternative to X' searches you appear in and which are open doors for growth.

Vertical SaaS

Your advantage is specialization. Mentio measures whether AI clearly associates you with your vertical or confuses you with horizontal generalist tools.

Dev tools and APIs

Your audience decides on GitHub, Stack Overflow and docs. Mentio tells you if ChatGPT and Claude — which developers use daily — recommend you for the use cases where you fit.

How a SaaS analysis with Mentio works

Three steps. Two minutes. A report your team can act on.

Enter your SaaS (30 seconds)

Add your SaaS name, category and main use cases. Optionally add direct competitors.

Mentio generates real questions (automatic)

We generate 25+ questions B2B buyers ask AI for your category — from generic to highly specific intent queries.

Get your Mentio Score and action plan (2 minutes)

You receive your Mentio Score, ranking, perceived attributes and action plan. Re-run when you launch a feature or reposition.

You can re-run the analysis whenever you launch a new feature, change pricing, or reposition against a competitor.

We're a 3-year-old SaaS with stable MRR but flat growth. We discovered through Mentio that ChatGPT was recommending 2 of our competitors but not us, despite having a better product. Changes to our blog and Reddit presence moved the needle in 8 weeks.

— Head of Marketing, B2B SaaS mid-market

Frequently asked questions

Do you know how ChatGPT sees you vs your competition?

Analyze your SaaS free

No credit card · Results in 2 minutes