Mentio vs SEMrush AI Visibility
SEMrush is a leading SEO platform that added AI visibility as an add-on module. Mentio is a tool built from the ground up to measure how LLMs perceive your brand.
Quick summary
SEMrush launched its AI Visibility Toolkit in 2025 as an add-on to its traditional SEO suite. If you already pay for SEMrush, it's a convenient way to get a first layer of AI monitoring. But convenience comes at a cost: the toolkit starts at $99/month with no free trial, each additional domain adds another $99/month, and the feature set is more dashboard than deep analysis. Mentio is purpose-built for AI visibility — not a module bolted onto an SEO platform — which means sharper insights, a simpler pricing structure, and a free plan to get started without any commitment.
| Feature |
M Mentio
|
SEMrush AI Visibility |
|---|---|---|
| Entry price (AI) | €29/mo | $99/mo (~€91) |
| Free plan | Yes, with full analysis | No |
| Free trial | Yes | No (Semrush One only) |
| Multi-language support | Native-language questions | US English only |
| Local markets | Segmented by country and region | US primarily |
| LLMs analyzed | ChatGPT, Claude, Gemini, Grok, Perplexity | ChatGPT, Google AI Mode |
| Brands with comparable history | ✓ Up to 15 brands | No |
| Questions per analysis | 25 / 50 / 80 per plan | Not specified |
| Choose AI models per brand | ✓ Choose 1–5 models from €29 | All included, no choice |
| Additional domain | Included per plan | +$99/mo per domain |
| Competitor discovery | Automatic from LLM responses | No |
| Competitive radar | Yes, interactive spider chart | No |
| Organic vs brand separation | Yes | No |
| AI recommendations | Yes (Pro & Enterprise) | Basic |
| Traditional SEO tools | No (specialized in LLMs) | Yes, full suite |
| Agency price (2 users + extra domain) | From €79/mo (Pro) | ~$258/mo |
Why choose Mentio?
The core difference is specialization. SEMrush built AI visibility as one feature among 55+. Mentio built everything around a single question: how do LLMs perceive your brand when real users ask about your industry?
That focus shows in the product. Mentio tracks ChatGPT, Claude, Gemini, Grok, and Perplexity — SEMrush covers ChatGPT and Google AI Mode. Mentio separates organic visibility (does the AI mention you unprompted?) from brand awareness (does the AI know who you are?) — a distinction SEMrush doesn't make. And Mentio automatically surfaces competitors discovered inside LLM responses, without manual setup.
On pricing: Mentio starts at €29/month with a free plan included. SEMrush AI Visibility starts at $99/month, no free trial, and scales fast — two users plus one extra domain runs over $250/month.
When is SEMrush AI Visibility a better fit?
SEMrush makes sense if you already have an active subscription and want AI visibility as a lightweight addition to your existing SEO workflow. The integration with keyword research, site audit, and backlink tools is genuinely useful if you're managing a broad SEO operation and just need a basic pulse on AI mentions.
If AI visibility is a primary concern — not a side metric — a purpose-built tool will give you more signal for less money.