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AI Gives Wrong Information About Your Company: How to Fix It Step by Step

2026-04-09·9 min read

You open ChatGPT, ask about your own company, and discover it says your product costs twice the actual price. Or that you offer a service you stopped providing two years ago. Or worse: it confuses your brand with another and attributes negative reviews that aren't yours.

Welcome to the problem that more and more businesses are discovering: AI models can say incorrect things about your brand, and there's no "report error" button to fix it. If you're wondering how to stop AI from giving wrong information about my company, you're not alone — it's the most common question we get.

But there are ways to fix it. This guide explains why it happens, what you can concretely do about it, and how to prevent it from happening again. Whether ChatGPT says incorrect things about your business or Gemini confuses your brand, the solution follows the same playbook.

Why AI Gets Things Wrong About Your Company

Language models like ChatGPT, Gemini, Claude, and Perplexity don't have a verified database of companies. They build their responses from what they find on the internet — and what they find can be outdated, incomplete, or outright wrong.

The most common causes of wrong AI information about your brand are:

Outdated data in training data. ChatGPT is trained on data with a cutoff date. If your company changed its address, prices, or services after that date, ChatGPT may still be saying the old information.

Inconsistencies across your own sources. If your website says one thing, your Google Business Profile says another, and your LinkedIn profile says a third, the AI doesn't know which is correct and may "mix" information or choose the wrong one.

Lack of structured information. Without schema markup explicitly telling AI what your company is, what it offers, and at what price, the model has to "guess" — and sometimes it guesses wrong.

Entity confusion. If your brand name is similar to another company, AI can confuse you. This is especially common with generic names or small brands with limited digital presence compared to a more well-known namesake.

Incorrect information in external sources. If a forum, article, or review contains wrong information about your company, AI can pick it up as if it were true.

What Does NOT Work (Don't Waste Your Time)

Before explaining what to do, let's clarify what doesn't work:

Contacting OpenAI, Google, or Anthropic to request corrections. There is no complaint form to correct AI information about your company in ChatGPT or Gemini responses. The models don't have editable company profiles.

Asking ChatGPT to "remember" the correct information. Models don't retain corrections from one conversation to another (except personal user memory, which doesn't affect other users).

Press releases. As we explain in our post about the sources AI uses, press releases represent only 0.04% of AI citations. They're not an effective tool for fixing wrong information.

6 Steps to Fix What AI Says About Your Company

Step 1: Diagnose Exactly What It Says Wrong

Before correcting anything, you need to know exactly what each model is saying about you. Don't rely on a single ChatGPT test — responses vary.

Use an AI visibility measurement tool like Mentio to run a complete analysis. Note not only whether you appear, but what it says about you: mentioned prices, attributed services, indicated location, competitors it compares you with, and overall sentiment.

Test across multiple models: ChatGPT, Gemini, Perplexity, Claude. Each one can have different information (and be wrong in different ways).

Step 2: Audit Your Own Digital Presence

90% of the time, incorrect AI information comes from inconsistencies in your own sources. Review and compare data across:

Your website (prices updated? current services? correct address?). Google Business Profile (hours, phone, category correct?). LinkedIn (company page and employee profiles). Review platforms and directories (TripAdvisor, G2, Capterra, industry directories). Social media (bio, description, links).

Golden rule: every platform where your brand appears must say exactly the same thing. A single inconsistency can confuse AI.

Step 3: Update Your Website with Clear, Structured Data

Your website is the source you have the most control over. Make sure the correct information appears in the first paragraphs of your main pages, not buried in a PDF or in the fine print.

Implement structured data (schema markup) that explicitly tells AI: your company name, services you offer, current prices, location with GPS coordinates, hours, and any data that AI is getting wrong.

Schema is like giving AI a verified business card instead of letting it guess your information from loose text.

Step 4: Fix or Update All External Sources

Go platform by platform and update the information. Prioritize by impact:

Google Business Profile (the first thing Gemini uses). TripAdvisor/Yelp/G2 (key sources for ChatGPT). LinkedIn (second most cited source in AI). Industry directories in your country. Any site where outdated information appears.

If there are articles or third-party publications with wrong information, contact the author or publication to request a correction. Some will do it, others won't — but it's worth trying for the most authoritative sources.

Step 5: Create Content That Establishes the Correct Narrative

If AI says your product is expensive, publish a comparative article with real prices. If it says you don't offer a service that you do, create a specific page for that service with structured data. If it confuses your brand with another, reinforce your entity identity with Organization schema, Wikipedia (if applicable), and content that clearly differentiates your brand.

The idea is to create more "digital evidence" of the correct information than of the incorrect. AI weighs by volume and quality of sources — if 10 sources say the right thing and 1 says the wrong thing, AI will eventually prioritize the majority.

Step 6: Monitor and Repeat

After making changes, give it time. Models with real-time search (Perplexity, ChatGPT with browsing) can reflect changes in days or weeks. ChatGPT's base training data may take months to update.

That's why regular monitoring is important. Run a monthly analysis with Mentio to verify if the corrected information is now reflected in AI responses. If after 4-6 weeks AI is still saying something incorrect, check if there's a source you haven't updated.

Special Case: AI Recommends Your Competitor Instead of You

This isn't exactly a wrong information error, but it's the problem that frustrates businesses the most. You ask ChatGPT about your industry and your competitor appears, not you.

The cause is usually simple: your competitor has more digital presence than you in the sources AI consults. More reviews, more media mentions, more structured content, more directory presence.

The solution isn't to complain — it's to compete. Implement the complete AI SEO strategy: content that answers real questions, presence in external sources, structured data, reviews, and monitoring. In many markets, GEO competition is still so low that with consistent effort you can displace competitors who have more seniority but aren't optimizing for AI.

Prevention Is Better Than Correction

The best way to prevent AI from saying incorrect things is to keep your digital presence clean and consistent from the start. These practices will save you future problems:

Update your website every time prices, services, or contact details change. Keep Google Business Profile updated to the minute. Respond to all reviews (AI reads the responses too). Implement complete schema markup and keep it updated. Run an AI visibility analysis at least once a month to detect problems early.

Find Out What AI Says About Your Company Now

The first step is always knowing exactly what each model is saying about you. With Mentio you can run a complete analysis in minutes: what ChatGPT, Gemini, Claude, Perplexity, and Grok say about your brand, with what sentiment, and what specific information they're showing.

If there's wrong information, you'll know instantly. And with this guide, you'll know exactly how to fix it.

Find out what AI says about your company →