GEO Tools in 2026: Complete Comparison to Choose the Best for Your Brand

There are now many tools that promise to measure your presence in ChatGPT, Gemini and Perplexity, from standalone platforms to modules inside established SEO suites.

Prices range from free plans to enterprise contracts, and the tools don't all measure the same things. For an SMB, it pays to understand those differences before committing.

This comparison covers some of the best-known options, including Mentio, which is our own product. We describe what each one focuses on based on its public materials at the time of writing; features and prices change often, so check each vendor's official site before deciding. If Perplexity is your priority channel, pair this with the Perplexity visibility tracking tool guide.

Three Types of GEO Tools

Before comparing, it helps to know that not all tools do the same thing. The market falls roughly into three categories, as our AI SEO guide explains:

1. Dedicated GEO Tools

Built specifically to measure visibility in generative AI. They send prompts to AI models, analyze the answers and track mentions, position and sentiment. Examples: Mentio, Otterly, Profound, Peec AI, LLM Pulse.

Their advantage: focus on AI answers. Their limitation: they usually don't cover traditional SEO metrics.

2. GEO Modules in SEO Suites

Established SEO platforms that have added AI visibility features. Examples: Semrush, Ahrefs Brand Radar, SE Ranking, Moz.

Their advantage: integration with the SEO data you already use. Their limitation: check how many AI products and languages the module actually covers, and whether it's priced as an add-on.

3. Free and Diagnostic Tools

Options for a first look without paying. Examples: Mentio's free plan, HubSpot AI Search Grader, Semrush's free AI visibility checker, Mangools AI Grader and Geoptie's free tools.

Their advantage: no cost, useful to get started. Their limitation: usually limited analyses and little or no tracking over time.

For free options in detail, see our guide to free GEO tools.

Tool by Tool: 8 Options

Mentio (Our Tool)

What it is: AI visibility platform that generates questions adapted to the user's industry, market and language, rather than translating a generic list.

What it measures: mentions, position, sentiment and discovered competitors, with visibility broken down by model. Model coverage depends on the plan: Free includes ChatGPT; Personal lets you choose one of the five models (ChatGPT, Claude, Gemini, Grok or Perplexity), Pro two of the five, and Enterprise all five.

Price: Free plan (3 analyses in total). Personal €29/month, Pro €79/month, Enterprise €199/month, excluding taxes. See current plans.

Strengths: questions generated for each market and language; separate reporting of organic visibility (unprompted mentions) and brand knowledge; competitor comparison.

Limitations: no integrations with external SEO tools, and no automatic recurring tracking — analyses run on demand within your plan's monthly allowance. It doesn't measure Google AI Overviews.

Best for: SMBs and agencies that want to understand their AI visibility in their own language and market on a moderate budget.

Semrush

What it is: AI visibility features within the Semrush SEO suite.

What it measures: according to Semrush, presence in Google AI features and in AI assistants, visibility scores, the prompts that mention your brand and opportunities. Check which assistants and countries are covered on your plan.

Price: offered as an add-on or bundle on top of a Semrush subscription; see Semrush's pricing page.

Strengths: integration with SEO data, so you can compare organic rankings with AI visibility. It also offers a free AI visibility checker as a first step.

Consider: total cost if you don't already use Semrush, and how well your markets and languages are covered.

Best for: teams already using Semrush that want to add AI visibility without switching tools.

Ahrefs Brand Radar

What it is: AI visibility module within the Ahrefs suite.

What it measures: brand mentions and cited pages in AI answers, with a distinction between mentions (the brand is named) and citations (a link to the site is included).

Price: sold as an add-on to Ahrefs plans; see Ahrefs' pricing page for current terms.

Strengths: the mention vs citation distinction is useful for judging possible traffic impact. Ahrefs says it bases its prompts on large sets of real search queries rather than handpicked prompts.

Consider: cost if you're not already an Ahrefs customer, and coverage of your markets.

Best for: SEO professionals already using Ahrefs who want to see AI's effect on their visibility and traffic.

Otterly AI

What it is: dedicated tool that tracks brand mentions in AI answers across several platforms.

What it measures: mentions and citations in AI products such as ChatGPT, Perplexity and Google AI Overviews, share of voice, trends over time and a GEO audit.

Price: tiered monthly plans starting at the lower end of the market; see Otterly's pricing page.

Strengths: prompt-based monitoring across several AI platforms at a mid-range price, plus a technical and content audit. See our Mentio vs Otterly comparison.

Consider: how it handles your languages and markets; test with prompts in your own language.

Best for: marketers and SEOs who want ongoing prompt monitoring at a mid-range price.

Profound

What it is: platform aimed at larger companies for analyzing AI citations and visibility. Profound publishes its own research on AI citations.

What it measures: visibility, citations and sentiment by AI platform, plus analytics on AI crawler and agent activity. Check its current integrations and coverage directly.

Price: enterprise-oriented pricing; contact the vendor or check its site.

Strengths: depth of citation analysis and features aimed at large organizations, including security and compliance documentation. See our Mentio vs Profound comparison.

Consider: pricing for SMBs and language coverage for your markets.

Best for: large companies and agencies with enterprise budgets that need citation data at scale.

LLM Pulse

What it is: tool for monitoring brand visibility and reputation in LLMs, developed in Spain.

What it measures: mentions across several AI products and sentiment. Check the current list of models on its site.

Price: see LLM Pulse's pricing page.

Strengths: based in Spain, with attention to Spanish-language markets. See our Mentio vs LLM Pulse comparison.

Consider: compare its competitive analysis and reporting features with the other options on your shortlist.

Best for: companies in Spain looking for a local tool to get started with GEO.

Geoptie

What it is: GEO platform with a free audit, content checks and rank tracking.

What it measures: AI visibility, GEO audits and AI keywords. Check which AI products it covers.

Price: paid plans plus several free tools; see Geoptie's site.

Strengths: the free tools are a reasonable starting point, and it combines audit and optimization features. See our Mentio vs Geoptie comparison.

Consider: coverage of your language and of the AI products that matter to you.

Best for: marketers looking for an all-in-one platform with free tools to start.

Peec AI

What it is: AI visibility monitoring tool based in Europe, with an emphasis on multilingual and multi-country tracking.

What it measures: mentions in AI products such as ChatGPT, Gemini and Perplexity, with dashboards. Check the current models and languages on its site.

Price: see Peec AI's pricing page.

Strengths: focus on tracking several languages and countries. See our Mentio vs Peec AI comparison.

Consider: audit and recommendation features compared with other options.

Best for: companies operating in several languages that need that coverage.

Summary Table

This table summarizes each tool's focus. Prices and model coverage change often, so confirm them on each official site.

Tool	Type	Pricing	Focus	Best for
Mentio	Dedicated	Free / €29–€199/mo	On-demand analyses, questions per market and language	SMBs and agencies
Semrush	SEO suite module	Add-on to Semrush	AI visibility alongside SEO data	Teams already on Semrush
Ahrefs Brand Radar	SEO suite module	Add-on to Ahrefs	Mentions vs citations	SEOs already on Ahrefs
Otterly	Dedicated	Tiered monthly plans	Prompt monitoring and GEO audit	Marketers and SEOs
Profound	Dedicated	Enterprise	Citation analysis at scale	Large companies
LLM Pulse	Dedicated	See vendor	Monitoring, Spanish market	Companies in Spain
Geoptie	Dedicated + free tools	Paid + free tools	Audit and tracking	Those starting with free tools
Peec AI	Dedicated	See vendor	Multilingual, multi-country	Multi-language companies

How to Choose: Guide by Profile

If you're an SMB with a limited budget: start with a free diagnostic, such as Mentio's free plan. If you need regular analyses, compare the entry plans of the dedicated tools on price, number of analyses or prompts, models and languages. Mentio's Personal plan (€29/month) includes 5 analyses a month.

If you already use Semrush: its AI features are a natural extension. Check whether they cover the assistants your customers use before adding another tool.

If you already use Ahrefs and care about traffic: Brand Radar separates mentions from citations with links, which helps connect AI visibility with visits. Other tools also report citations, so compare.

If you're an agency managing several brands: compare how each tool separates clients, how many brands and competitors each plan allows and how you can export or share results. See our GEO guide for agencies.

If you're an enterprise with a large budget: enterprise-oriented tools such as Profound offer deeper citation analysis. If you need specific security certifications (SOC 2, HIPAA), ask each shortlisted vendor for current documentation.

What to Do With the Results

As our guide on how to measure AI visibility explains, read each metric against a specific action: a low mention rate points to work on presence in credible sources, a weak position to stronger evidence and authority, and negative sentiment to a review of your reputation and the underlying issues.

A comparison can guide an initial list; before requesting proposals from finalists, use an RFP with evidence requirements and exclusion criteria.

Start by Measuring

Mentio generates questions in your market's language for your specific industry — the questions your customers are likely to ask, adapted to local context.

Once the shortlist is down to one or two candidates, the guide on how to evaluate an AI visibility tool in a 14-day trial freezes dataset, criteria and decision before you sign.

Try Mentio free →

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